A.C.T. London Limited
Cookie and Similar Technologies Policy (UK)
1. Who we are and what this policy covers
This policy applies to http://www.act.london and to any other website operated by A.C.T. London Limited that expressly links to this policy. References to "we", "us" and "our" are to A.C.T. London Limited.
A.C.T. London Limited decides which cookies and similar technologies are used on this website.
| Company | A.C.T. London Limited |
| Company number | 04505457 |
| Registered office | Berkeley Suite 35 Berkeley Square, Mayfair, London, United Kingdom, W1J 5BF |
| Website covered by this policy | http://www.act.london |
| Website platform | WordPress.com |
| Cookie preference tool | CookieYes |
| Contact for cookie and privacy queries | gdpr@act.london / 27 Hill Street Mayfair London W1J 5LP UK / +44 (0) 207 432 6050 |
2. What this policy explains
This policy explains how we use cookies and similar technologies, including pixels, web beacons, tags, scripts, local storage and other technologies that store information on, or access information from, your device.
Some of these technologies are strictly necessary for our website to operate securely or to provide a service that you have requested. Other technologies will not be used unless and until you have given your consent through our cookie preference centre.
We do not currently rely on the statistical or appearance exceptions. Analytics, personalisation and advertising technologies remain disabled unless you consent.
3. The categories of cookies and similar technologies we use
Necessary cookies and technologies
These cookies and technologies are required to enable the basic features of the website, such as providing secure log-in or adjusting your consent preferences. These cookies and technologies do not store any personally identificable data.
These cookies and technologies cannot be disabled through our cookie preference centre. You may be able to block them through your browser settings, but doing so may prevent parts of the website from operating correctly.
Analytical cookies and technologies
With your consent, these cookies and technologies help us understand how visitors use or interact with our website, including the number of visitors, the pages visited and how users navigate the website. We use this information to measure website performance and to improve the content and operation of the website.
Functional cookies and technologies
With your consent, these cookies and technologies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
Performance cookies and technologies
With your consent, these cookies and technologies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Targeting and advertising cookies and technologies
With your consent, these cookies and technologies are used to provide visitors with customized advertisements based on the pages you visited previously. They may be used to measure the results of our advertising, to build audiences and to make advertising more relevant to your interests on other platforms.
4. The cookies and technologies used on our website
The table below identifies the cookies and similar technologies currently used on our website, the organisations that provide them, their purposes, when they are enabled and how long they remain active.
| Name / identifier | Provider | Purpose | Category and consent status | Duration |
|---|---|---|---|---|
| wordpress_test_cookie, wordpress_logged_in_* | Automattic (WordPress.com platform) |
Core delivery of the website, load balancing and security. | Strictly necessary. Always active. Placed on all website users. |
12 months, varies by cookie (wordpress_test_cookie: session; wordpress_logged_in_*: session, until logout) |
| cookieyes-consent | CookieYes (consent tool) |
Recording the cookie choices you make and the date and time you made them, so your preferences can be applied on later visits. | Strictly necessary. Always active. |
12 months |
| Tag management container | It manages other tags and is configured so that tags requiring consent are not activated before consent. | Consent required. Not loaded until you have made your choices. |
Not applicable – the container script itself does not set a cookie. The script operates only for the duration of your visit to the page. | |
| Google Analytics | Measures how the website is used, including pages viewed, session duration, device and browser type, approximate location and how you reached the site. | Analytics. Consent required. |
2 years (e.g. _ga, _ga_<container ID>) | |
| Microsoft Clarity | Microsoft | Records mouse movement, scrolling, clicks and page interaction, and produces heatmaps and session replays so that we can identify usability problems. | Analytics. Consent required. |
12 months, varies by cookie (_clck, CLID: 12 months; _clsk: 1 day; ANONCHK: 10 minutes) |
| LinkedIn Insight Tag | Measures the results of our LinkedIn advertising and builds retargeting and matched audiences. | Targeting. Consent required. |
6 months | |
| VideoPress embedded video player | Automattic (WordPress.com VideoPress) | Embedded video. Displays third-party content within our pages and allows the relevant provider to record that you viewed it. | Consent required. Blocked until you consent. |
Not applicable – the container script itself does not set a cookie. The script operates only for the duration of your visit to the page. |
| Not Applicable – no cookie is set | Jetpack Stats | Counts anonymous page views to compile internal website usage statistics. | Analytics. Runs by default – does not use cookies or store information on your device. | Not applicable – the script does not set a cookie. The script operates only for the duration of your visit to the page. |
| Meta | Meta | Measures the results of our Meta advertising and builds retargeting and matched audiences. | Targeting. Consent required. |
6 months |
First-party and third-party technologies
First-party technologies are placed through the domain of the website you are visiting. Some first-party technologies may be provided or operated on our behalf by our website platform or service providers.
Third-party technologies are provided by another organisation whose services or content are incorporated into our website. The table above identifies the relevant third party and the purpose for which its technology is used.
5. Third-party services
Certain functions or content on our website are provided by third parties. The table at section 4 identifies each relevant provider, the cookies and technologies it uses, its purpose, how long the technology operates, and whether the provider receives information from your device.
Depending on the circumstances, a provider may process information on our behalf or for its own purposes. Where consent is required, the relevant third-party cookie or technology will not be enabled unless and until you have consented.
Embedded content, including videos, is blocked until you have given the relevant consent.
6. Information sharing
We do not sell personal data collected through cookies or similar technologies.
We may make information available to the website, security, analytics and technology providers identified in the table at section 4 where this is necessary for them to provide their services to us, or where you have consented to the relevant third-party functionality.
Further information about the recipients of personal data, their respective roles and any relevant international data transfers is available in our Website Privacy Policy and, where applicable, in the privacy notices of the relevant third-party providers.
7. Your cookie choices
When you first visit our website, cookies and technologies that require consent are switched off. You may select "Accept all", "Reject all" or enable certain cookies and technologies and select "Save My Preferences" through our cookie banner.
When using the cookie preference centre, you can choose which categories of cookies and technologies that require consent you wish to enable, then select "Save My Preferences".
Necessary cookies and technologies are always active because they are required for the secure and proper operation of the website.
You can change or withdraw your choices at any time by selecting theCookie icon in the website footer. Withdrawing your consent will stop the future use of the relevant technologies. Where required, we will also remove consent-based identifiers and notify the relevant third-party providers.
Browser controls
You may also use your browser settings to block or delete cookies and similar technologies. Browser controls are an additional option and are not a substitute for the choices available through our cookie preference centre.
If you block all cookies and similar technologies through your browser, including necessary cookies and similar technologies, some parts of our website may not function properly.
8. How long cookies and technologies remain active
The duration of each cookie or similar technology is stated in the table at section 4.
We set and regularly review each duration to ensure that it is proportionate and limited to what is necessary for the relevant purpose.
9. Privacy policy and personal data
Where information collected through cookies or similar technologies constitutes personal data, we process that information in accordance with applicable data protection law. Further details about the personal data we collect, the purposes and lawful bases for processing, data recipients, international transfers, retention and your rights are set out in our Website Privacy Policy.
10. Contact us
If you have a question or complaint about our use of cookies or similar technologies, please contact our Privacy Team at gdpr@act.london or write to us at 27 Hill Street Mayfair London W1J 5LP UK.
Further information about how we use personal data, how to exercise your rights and how to make a data protection complaint is available in our Website Privacy Policy. You also have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection, at ico.org.uk.
11. Changes to this policy
We may update this policy to reflect changes to our website, technologies, service providers or legal obligations. We will update the "Last updated" date whenever we make changes.
If a change introduces a new purpose or third party that is not covered by an existing consent, we will request fresh consent before enabling the relevant technology.